The Craziest Colour hair system in the world is now a reality.

150ml POTION
Use the creamy Potion not only dilute the shade, but to condition and nourish your hair leaving it soft

Not long ago Anthony launched the Pinkest Pink Hair Dye with his buddy, colour warrior, Stuart Semple.

It was a dream come true.

Anthony didn’t think it could get any better than that, but then we saw what the brave Pink Beta Testers did with their mind blowing creativity.

They took the idea of colour control to heart and made it their own with every shade of Pinkest Pink from pastel to nuclear.

A NEW WORLD OF COLOUR

Well we’ve taken everything we’ve learned from the Beta and listened to every last bit of feedback and put it straight back into making another two colours.

This is the POTION that conditions your colour and needed to mix for gradients of shade.

These colours give you even more creative colour control at your fingertips.

With the full kit, you not only have every shade of each of the three colours to play with but by mixing you can create a thousand colours for a million different looks.

By mixing into this Potion system, you can create millions of different shade from the lightest pastels to eye-popping neons.

HIGHLY CONCENTRATED DIRECT DYE PIGMENT

We use a non-permanent direct dye system - which means this isn't like normal hair dyes that use nasty chemicals to take colour into your hair. This means it's much kinder to sensitive skin (contains no PPD). It works by dying the outside of the hair.

YOUR COLOUR YOUR WAY

- Pre-bleached, or very light hair will achieve the best and brightest results

- Mix the Dye and Potion to your desired depth of shade

- Slap it on your noodly tresses (apply to dye hair)

- Leave the dye in for 30-40 mins and then thoroughly rinse (the Blue will need a minimum of 40 mins)

- Use the creamy Potion not only dilute the shade, but to condition and nourish your hair leaving it soft

DYE DEETS:

- GLOWS in the BLACKLIGHT
- Vegan
- Ammonia Free
- Non oxidising
- Conditioning
- Intensely pigmented
- Gentle to the hair
- A little goes a LONG way
- Aromatic floral fig and iris fragrance containing five different all natural essential oils
- Dermatologically tested for sensitive skin (NO PPD)
- Made in the UK using vegan and cruelty-free ingredients

ALWAYS USE GLOVES

FAQs

HOW LONG WILL IT LAST?

Well, that all depends - everyone's hair and lifestyle is different! How often you wash your hair, what shampoo you use and the type of hair you have all play a part. Saying that you can expect a good few weeks of strong colour - but it will fade over time!

To get the max time out of it we recommend using a nice gentle shampoo and rinsing with cold water.

IS IT PERMANENT OR SEMI-PERMANENT?

Neither, both of those methods take colour into the hair. This is a direct dye that sits on the outside of your hair, which means it will gradually fade over time.

I'VE GOT A SENSITIVE HEAD - HAS THIS GOT PPD IN IT?

Well, this is probably the kindest dye out there - but we always recommend doing a small skin test 48 hours before just to be sure!
We've not put and PPD (para-phenylenediamine) in it. And this is the ingredient people normally struggle with. So you'll most likely be fine!

BLUNT

PINK

YELLOW

BLUE

POTION

The BLACKEST BLACK Hair Dye